The 2015 SGIA Expo (Atlanta, November 4–6) will showcase hundreds of wide-format technologies on the sold-out show floor, and will offer a special workshop for new printers: Wide Format 101: Four Steps to Profitability.
Beginning the day before the Expo on November 3, this half-day workshop (1:00–5:00 pm) will provide basic training to make the best decisions for a wide-format digital printing business. The program is broken down into four critical sessions:
Introduction to Wide-Format
Dan Marx, SGIA
The program starts with an overview of the advantages of wide-format digital technology, an introduction to the printing and finishing technologies used, and provides insight into today's most popular wide-format product and market areas.
Understanding Color Management
Jim Raffel, Colormetrix
Learn how color management for wide-format digital requires specific considerations, and learn how even a basic, formalized approach to color helps companies successfully integrate this technology.
Mastering Finishing Technologies
David Goetter, Industry Consultant
The materials and finishing technologies utilized in wide-format production are essential to a successful end product and critical to achieving expected profitability. This presentation provides easy-to-understand strategies for ensuring quality and maximizing profit.
Pricing & Selling Wide-Format
David King, MarketKing
This practical, business-focused session presents the final, critical steps to entering and achieving profitability in wide-format, presented by a proven industry veteran.
Online registration is now open for the half-day workshop.
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