Wednesday, April 27, 2011

Industry Technology Company Launches Trade Show Mapping Product

ELLICOTT CITY, MD – EventRebels, an Internet software provider for meeting and event planners, announced the release of a new interactive mapping functionality for its registration software package.

The new feature enables exhibitors to use an interactive map to select their booth and easily update product and staffing information. In addition, the technology helps attendees preview which exhibitors they want to visit and provides other features that can save time for exhibit managers. The mapping functionality is the latest addition to EventRebels’ versatile registration software package, targeted to meeting managers seeking advanced tools for managing and marketing more successful conferences.

“EventRebels invests a great deal of research into improving events for the event manager, the exhibitor, and the attendee,” explained K. C. Hopson, CEO EventRebels. “With this interactive mapping technology, we provide a better event experience for all three.”

Meeting managers and organizers can set fee schedules, add and delete booths, and set the number of staff per booth, all with the click of a mouse. The interactive nature of the map enables exhibitors to make and edit their booth purchases online, which conserves the human resources typically dedicated to these administrative operations. By providing real-time availability data and a menu of features and add-on options for available booth space, the feature is also an effective tool to drive sales.

EventRebel’s floor-mapping application optimizes the exhibitors’ event experience by allowing them to make strategic purchasing decisions based on traffic flow and proximity to competing exhibitors. Exhibitors also get a value-added marketing tool that allows them to engage attendees before, during, and after the event with company-related content linked to their space on the map. The user-friendly graphic map attracts attendees who will be able to can get extended information about an exhibiting company.

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